Casetrax is a new cloud scheduling mobile application headquartered in Atlanta, GA. The focus of Casetrax streamlines the communication between surgical center staff, individual surgeons, and medical device vendor reps. Casetrax’s features include real-time case notifications and access to case calendars. The business is owned and co-founded by Mr. Russ Darrow, Mr. Jim Evans, and Mr. Dave Franklin, whose entrepreneurial spirit and experience in business and project management will be driving forces behind the app’s continued success.
Designed as a user-friendly tool to enhance efficiency and overall patient care, the market of potential customers includes ambulatory surgical centers and larger hospitals and healthcare systems, which currently use a slow and confusing array of communication points. Surgical center staff, physicians, nurses, and vendor reps may constitute a notable portion of the app’s users.
The marketing strategy of the business includes word-of-mouth marketing, strategic partnerships with ambulatory surgical centers and hospitals, and testimonial marketing from industry thought leaders to attract customers and drive repeat business.